MEET ME
Hey, I'm Jan-Willem!
I’ve spent over a decade helping men become emotionally grounded, self-led, and deeply capable of love.
At first, I worked exclusively with men, teaching them how to lead with integrity, communicate without shutting down, and build relationships that last.
But then something unexpected happened. Women started reaching out. They were strong, emotionally intelligent, and deeply self-aware. Women who had done years of therapy, inner work, embodiment, and healing. And still, they were attracting men who couldn’t meet them.
These women didn’t need more “tips.” They needed to see dating through a new lens. Through the eyes of a man who had done the work, and coached hundreds of others to do the same.
So I started working with them. And what I noticed was clear: these women weren’t broken. They were exhausted. They were showing up with softness, patience, emotional depth… but also self-doubt. Their boundaries would blur the moment they felt a spark. They’d begin managing the relationship, overthinking every signal, making space for men who hadn’t earned it.
What they needed was alignment. Alignment with their truth. With their standards. With their capacity to stay open without abandoning themselves.
That’s what I help women do in 1:1 coaching.
Does this sound familiar?
You keep attracting men who seem promising at first, but then reveal they’re emotionally unavailable. They say all the right things, show glimpses of potential, and make you feel like this one could be different. But then they go quiet and pull away just when things start to feel real.
You want deep, grounded love. A man who knows what he wants and shows up for it. But the moment you feel chemistry, your standards blur. You start compromising things you said you’d never accept. You hold on longer than you should. And it’s exhausting.
You know you’re emotionally intelligent. You’ve done the work. But somehow, love still feels out of reach, or hard to hold onto once it arrives. If that’s your experience, you're not broken. You're just dating from an outdated pattern.
Don't worry, I can help!
My 3 step process for 1:1 coaching
Rewire
the Pattern
We uncover the unconscious beliefs and emotional habits that keep you attracting unavailable men. You'll finally understand why this keeps happening, and how to break it without self-blame or shame.
Embody your Standards
Together, we rebuild your relationship with self-worth. You'll stop settling, stop second-guessing, and start showing up in dating with clarity, softness, and grounded confidence that naturally attracts devotion.
Date with Discernment
You’ll learn how to spot real readiness in a man fast, how to communicate what you want without fear, and how to lead with your feminine energy while letting the right man rise to meet you.
Ready to get started?
What women experienced
"I stopped tolerating men who can’t meet me where I am."
"Before Magnetize, I didn’t realize how much I was performing in dating. I felt like I had to earn love. This program helped me shed layers and connect to my authentic power. Now I feel more calm and I’ve stopped tolerating men who can’t meet me where I am."
Aubre
"I attracted a wonderful, committed man who adores me."
"I used to think I was 'open to love,' but Jan-Willem helped me see the invisible walls I had built. Magnetize guided me to soften, heal, and truly embody my worth. The shift was incredible – I attracted a wonderful, committed man who adores all of me."
Esther
"I finally understand how to attract from my feminine truth."
"If you're tired of the same cycles, Magnetize is the answer. It’s not just information; it’s a deep, embodied transformation. I finally understand how to attract from my feminine truth. It's been one of the best decisions of my life"
Broni