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You attract what you lead with

And what you lead with is the opposite of what you are trying to hide.

You attract what you lead with: Jan-Willem van der Heiden, relationship coach

I spent years terrified of being seen as a loser.

My subconscious way of avoiding that pain was to impress

So I attracted women who needed to be impressed.

But a woman who needs to be impressed never stops needing it.

And a man who needs to impress never feels like enough. We were both on a treadmill with no finish line.

So the criticism came. Constantly. And I took it as confirmation of the thing I was most afraid of.

That I wasn’t good enough as I was.

The whole thing was a closed loop. My insecurity built the exact relationship that would feed it.

The way out wasn’t impressing more and performing better, although that’s how I tried for a long time.

It was stopping the performance entirely. Coming back to who I actually am without the need for validation running underneath it.

That shift changes everything. The women I attracted were entirely different. And the dynamic was genuine and loving and caring.

You can’t out-achieve an identity wound.

You have to go in and deal with it directly.

That’s the work.

Jan-Willem van der Heiden
Jan-Willem van der Heiden

Relationship coach. 8 years and 1,000+ men, then couples. I live in Ubud with my wife and our daughter. More about me or take the relationship quiz.

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