The blog

Honest writing on love, dating and marriage

What men and women actually need from each other, from 8 years of coaching and one marriage of my own.

Couples coach Bali: what working with me in Ubud looks like: Jan-Willem van der Heiden, relationship coach

Couples coach Bali: what working with me in Ubud looks like

Couples coach Bali, from someone who lives here. I live in Ubud with my wife and our daughter. Here is how I work with couples, and who it is for.

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A relationship coach for men: why most advice misses you: Jan-Willem van der Heiden, relationship coach

A relationship coach for men: why most advice misses you

Most relationship advice is written for women. Here is what a relationship coach for men does differently, from someone who has worked with 1,000+ men.

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The most attractive and handsome man in the room rarely has the most to offer: Jan-Willem van der Heiden, relationship coach

The most attractive and handsome man in the room rarely has the most to offer

They've learned that attention comes without effort.

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Couples coaching vs couples therapy: which one do you need?: Jan-Willem van der Heiden, relationship coach

Couples coaching vs couples therapy: which one do you need?

Couples coaching and couples therapy are not the same thing. Here is the difference, and how to know which one fits where your relationship is right now.

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Some men say things like;: Jan-Willem van der Heiden, relationship coach

Some men say things like;

"I would die for you." "I would do anything for you." "I'll be there through everything."

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What does a relationship coach do? A plain answer: Jan-Willem van der Heiden, relationship coach

What does a relationship coach do? A plain answer

What does a relationship coach do, and how is it different from advice from a friend? A plain explanation from a coach who has worked with 100+ couples.

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Some men choose insecure women on purpose: Jan-Willem van der Heiden, relationship coach

Some men choose insecure women on purpose

They wouldn't frame it that way though.

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Online couples coaching that fits a normal week: Jan-Willem van der Heiden, relationship coach

Online couples coaching that fits a normal week

Online couples coaching works best when it gives each of you something specific to do between calls. Here is how I structure it, and what couples tell me changes.

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Women: Jan-Willem van der Heiden, relationship coach

Women

Resilience is one of your many incredible assets.

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Is couples coaching worth it? What it costs and what it changes: Jan-Willem van der Heiden, relationship coach

Is couples coaching worth it? What it costs and what it changes

Is couples coaching worth it? What it costs, what it changes, who it is for and who should not do it, from a coach who has worked with 100+ couples.

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One of my clients figured something out about herself last week: Jan-Willem van der Heiden, relationship coach

One of my clients figured something out about herself last week

She realised she's always been drawn to avoidant men. Because they gave her space to want them. They didn't rush the closeness. Didn't land on her with needs before she'd had time to know them. It felt like freedom. It...

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Marriage coaching for couples who feel disconnected: Jan-Willem's wife with their daughter

Marriage coaching for couples who feel disconnected

Marriage coaching for couples who feel disconnected: why the distance grows, what a coach does about it, and 3 things you can start this week.

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Let me tell you a secret: Jan-Willem van der Heiden, relationship coach

Let me tell you a secret

The man who makes you feel completely at ease on a first date, who says all the right things, who knows exactly when to be funny and when to lean in, who makes you feel like the most interesting woman in the room…

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We feel like roommates, not a couple: how to get the spark back: Jan-Willem van der Heiden with his wife

We feel like roommates, not a couple: how to get the spark back

If you feel like roommates, not a couple, nothing may be wrong except your habits. Why it happens and how to start feeling like partners again.

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My wife told me she felt disconnected from me: Jan-Willem van der Heiden with his wife and daughter

My wife told me she felt disconnected from me

My first reaction was confusion. How was that possible? I spend every free minute with her. I text her during the day. I keep finding new ways to make her life easier. I listen when she's upset. And on and on the list...

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How to reconnect with your partner after having a baby: Jan-Willem van der Heiden with his wife and daughter

How to reconnect with your partner after having a baby

How to reconnect with your partner after having a baby: why couples lose each other in the first year, and small steps that bring you back.

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Years ago, on a first date, I told a woman I didn't want to see her again: Jan-Willem van der Heiden, relationship coach

Years ago, on a first date, I told a woman I didn't want to see her again

We were having a great evening. Real conversation, real laughter, the restaurant was great. An hour in I asked her if she felt what I was feeling. She smiled and said yes. And I told her I was sorry, but I'd learned...

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How to stop drifting apart: 7 things that bring couples back: Jan-Willem van der Heiden with his wife and daughter

How to stop drifting apart: 7 things that bring couples back

How to stop drifting apart before it becomes distance: the early signs, why it happens to loving couples, and 7 daily habits that reverse it.

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He's kind: Jan-Willem van der Heiden, relationship coach

He's kind

He texts when he says he will.

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How to fall back in love with your husband: Jan-Willem's wife with their daughter

How to fall back in love with your husband

How to fall back in love with your husband when the feeling has faded: why it goes quiet, what brings it back, and what to try this week.

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I had a vasectomy: Jan-Willem van der Heiden with his daughter

I had a vasectomy

My wife and I don't plan on our second child for at least another 5 years. For that stretch of time, I wanted contraception to be my responsibility instead of hers.

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How to fall back in love with your wife: Jan-Willem van der Heiden, relationship coach

How to fall back in love with your wife

How to fall back in love with your wife when it feels like duty: a guide for men on why the feeling fades and what brings it back.

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95% of finding a good relationship is selection: Jan-Willem van der Heiden, relationship coach

95% of finding a good relationship is selection

Not who you pick. Which version of yourself you bring.

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10 signs your relationship is drifting apart, and what to do about each: Jan-Willem van der Heiden with his daughter

10 signs your relationship is drifting apart, and what to do about each

10 early signs your relationship is drifting apart, from logistics-only talk to separate bedtimes, and a small fix for each one.

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I see a lot of women doing a ton of inner work, and it’s incredible!: Jan-Willem van der Heiden, relationship coach

I see a lot of women doing a ton of inner work, and it’s incredible!

But there is also a shadow side to it.

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How to bring back the spark in a long term relationship: Jan-Willem's wife with their daughter

How to bring back the spark in a long term relationship

How to bring back the spark in a long term relationship: why it fades, why date nights alone rarely fix it, and the daily habits that do.

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Most women who sabotage good relationships aren't doing it on purpose: Jan-Willem van der Heiden, relationship coach

Most women who sabotage good relationships aren't doing it on purpose

They grew up where silence was a warning sign. Where calm meant your father was drinking quietly in the next room and something was about to happen. Where the fighting at least had a shape to it. You knew what you were...

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How to reconnect emotionally with your partner: Jan-Willem van der Heiden with his wife and daughter

How to reconnect emotionally with your partner

How to reconnect emotionally with your partner when you feel far apart: the 3 things under every disconnection and the daily practices that close the gap.

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Most women say they want a man who leads: Jan-Willem van der Heiden, relationship coach

Most women say they want a man who leads

Then he makes a decision without consulting her, and it feels controlling.

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How to stop having the same argument over and over: Jan-Willem van der Heiden with his wife

How to stop having the same argument over and over

How to stop having the same argument with your partner: why the topic is never the problem, and a 3 step practice that ends the loop.

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A man who leads can feel controlling to a woman who had an absent or abusive father: Jan-Willem van der Heiden, relationship coach

A man who leads can feel controlling to a woman who had an absent or abusive father

That's not her fault. And it's not always his.

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How to stop criticising your partner and get what you want instead: Jan-Willem van der Heiden with his wife and daughter

How to stop criticising your partner and get what you want instead

How to stop criticising your partner without swallowing what you need: why criticism never works, and the simple swap that does.

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Most women don't fear strong men: Jan-Willem van der Heiden, relationship coach

Most women don't fear strong men

They fear being hurt by one again.

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How to start a difficult conversation with your partner: Jan-Willem van der Heiden with his wife and daughter

How to start a difficult conversation with your partner

How to start a difficult conversation with your partner without it turning into a fight: the opening that gets you heard the first time.

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Most men hear a problem and immediately start solving it: Jan-Willem van der Heiden, relationship coach

Most men hear a problem and immediately start solving it

That's how we're built. We see someone we love in pain and every part of us wants to make it stop.

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What to do after a fight with your partner: Jan-Willem's wife with their daughter

What to do after a fight with your partner

What to do after a fight with your partner so it does not leave a mark: how to cool down, repair, and stop the same fight coming back.

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I pay for everything in our relationship. I have from the start: Jan-Willem's wife with their daughter

I pay for everything in our relationship. I have from the start

And I don't care that my wife doesn't make money. But I care a lot about how she treats the money I make. That has always mattered to me. The attitude.

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Why small things trigger big reactions in relationships: Jan-Willem van der Heiden, relationship coach

Why small things trigger big reactions in relationships

Why small things trigger big reactions in relationships: the 10 point scale I use with couples to tell old pain from what happened tonight.

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Most women have a list of standards: Jan-Willem van der Heiden, relationship coach

Most women have a list of standards

They'd say it's what they deserve.

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How to stop defending yourself in an argument with your partner: Jan-Willem van der Heiden, relationship coach

How to stop defending yourself in an argument with your partner

How to stop defending yourself in an argument when every word feels like an attack: why defence makes it worse, and what to do instead.

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When I started coaching, I charged 4 or 6K upfront. Just like my business coach told me to do: Jan-Willem van der Heiden, relationship coach

When I started coaching, I charged 4 or 6K upfront. Just like my business coach told me to do

I learned how to walk someone through their pain, highlight what’s possible, and make them feel like this is the moment to leap. And honestly, most of the time, it is. But there’s something about that model that never...

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My husband doesn't initiate intimacy anymore. What is going on?: Jan-Willem van der Heiden with his daughter

My husband doesn't initiate intimacy anymore. What is going on?

If your husband doesn't initiate intimacy anymore, it is rarely about attraction. What I see in men who stop reaching, and how couples find each other again.

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Most couples fight to be understood. They never get there: Jan-Willem's wife with their daughter

Most couples fight to be understood. They never get there

My wife and I have rules in our relationship. Simple ones and harder ones. The simple rule is we never bring up issues over text. Ever. The harder ones took longer to build, but they're the ones that actually matter.

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How to schedule intimacy without killing romance: Jan-Willem's wife with their daughter

How to schedule intimacy without killing romance

How to schedule intimacy without killing romance: why waiting for the mood fails busy couples, and how to make a diary slot something you look forward to.

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Your standards might not be standards at all: Jan-Willem van der Heiden, relationship coach

Your standards might not be standards at all

They might be compensations.

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A weekly ritual for couples to stay connected: Jan-Willem van der Heiden with his wife and daughter

A weekly ritual for couples to stay connected

Why every couple needs a weekly ritual to stay connected, what makes one work, and a simple structure you can start this Sunday.

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Most women who self sabotage good relationships aren't ‘toxic’: Jan-Willem van der Heiden, relationship coach

Most women who self sabotage good relationships aren't ‘toxic’

They're just running old software.

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Sex after baby when you feel disconnected: a gentle way back: Jan-Willem van der Heiden with his wife

Sex after baby when you feel disconnected: a gentle way back

Sex after baby when you feel disconnected: why intimacy stalls for new parents, why waiting rarely works, and a low pressure way to find each other again.

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To the men: Jan-Willem van der Heiden, relationship coach

To the men

Do not sleep with a woman who wants commitment when you don’t want that. Not when you’re unsure. Not when you’re keeping your options open. Not when you can’t look at her and honestly say she could be your wife, the...

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How to talk about sex with your partner without it getting awkward: Jan-Willem van der Heiden with his wife and daughter

How to talk about sex with your partner without it getting awkward

How to talk about sex with your partner when it feels too awkward to start: the opening that makes it safe, what to say, and what to avoid.

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You attract what you lead with: Jan-Willem van der Heiden, relationship coach

You attract what you lead with

And what you lead with is the opposite of what you are trying to hide.

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How to make your wife feel loved every day: Jan-Willem van der Heiden, relationship coach

How to make your wife feel loved every day

How to make your wife feel loved every day without big gestures: the small daily habits that tell her she is wanted, from a coach who works with men.

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Some women don't actually want a healthy, present and committed man: Jan-Willem van der Heiden, relationship coach

Some women don't actually want a healthy, present and committed man

Because being truly seen by someone who won't flinch feels more dangerous than being half-loved by someone who keeps a safe distance.

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Why your wife stopped asking for anything, and why it matters: Jan-Willem van der Heiden with his wife and daughter

Why your wife stopped asking for anything, and why it matters

If you are wondering why your wife stopped asking for anything, it may not mean she is happy. What her silence often means, and what to do now.

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I make all the money in our relationship: Jan-Willem van der Heiden with his wife and daughter

I make all the money in our relationship

And I'd probably make 10 times less without my wife.

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How to be a better listener for your wife: Jan-Willem van der Heiden, relationship coach

How to be a better listener for your wife

How to be a better listener for your wife when your instinct is to fix: why solutions land as dismissal, and the simple shift that makes her feel heard.

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Most arguments between men and women aren't really arguments: Jan-Willem van der Heiden, relationship coach

Most arguments between men and women aren't really arguments

They're two people having completely different conversations without knowing it.

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What women need from men in a relationship: Jan-Willem van der Heiden, relationship coach

What women need from men in a relationship

What women need from men in a relationship, from a coach who has worked with 1,000+ men and 100+ couples: the needs under the requests, and how to meet them.

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The greatest flex of all time is a wife who is crazy about you: Jan-Willem van der Heiden with his wife and daughter

The greatest flex of all time is a wife who is crazy about you

Not the lambo. Not the CEO title. Not the villa.

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How to lead without controlling in your relationship: Jan-Willem van der Heiden, relationship coach

How to lead without controlling in your relationship

How to lead without controlling: what women mean when they say they want a man who leads, and the line between leadership and control at home.

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Most people treat growth like something that happens to them: Jan-Willem van der Heiden, relationship coach

Most people treat growth like something that happens to them

Like if they wait long enough in the right circumstances, they'll evolve.

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Why men withdraw in relationships, and how to reach them: Jan-Willem van der Heiden, relationship coach

Why men withdraw in relationships, and how to reach them

Why men withdraw in relationships when things get hard: the fear behind the silence, and what helps a man come back towards his partner.

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Most women who say they want a committed man are actually terrified of one: Jan-Willem van der Heiden, relationship coach

Most women who say they want a committed man are actually terrified of one

They've been with men who took up too much space. Or took everything and left. Or made promises that turned into control.

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How to make your husband feel appreciated: Jan-Willem's wife with their daughter

How to make your husband feel appreciated

How to make your husband feel appreciated in a way he will feel: why most men go without it, and simple daily habits that change how he shows up at home.

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Dating is growth: Jan-Willem van der Heiden, relationship coach

Dating is growth

You sit across from someone and you don't perform. You don't smooth over the edges. You don't laugh at things that aren't funny or agree with things you don't believe.

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What men need but won't ask for in a relationship: Jan-Willem van der Heiden, relationship coach

What men need but won't ask for in a relationship

What men need but won't ask for, from a coach who has worked with 1,000+ men: the quiet needs under the silence, and how partners can meet them.

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I was talking to a new client about her dating life: Jan-Willem van der Heiden, relationship coach

I was talking to a new client about her dating life

She said she only attracts boys.

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How to tell your partner what you need without nagging: Jan-Willem van der Heiden with his daughter

How to tell your partner what you need without nagging

How to tell your partner what you need without nagging: why hints and reminders fail, and the specific way of asking that gets you heard.

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Most men don't need to be ‘more masculine’: Jan-Willem van der Heiden, relationship coach

Most men don't need to be ‘more masculine’

They need permission to stop pretending they're fine.

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Why do I sabotage good relationships? A coach's view: Jan-Willem van der Heiden, relationship coach

Why do I sabotage good relationships? A coach's view

Why do I sabotage good relationships when I want love so much? The patterns I see in women who push good men away, and how to stop.

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When women hire me to look at their situation, I don't start with her: Jan-Willem van der Heiden, relationship coach

When women hire me to look at their situation, I don't start with her

I start with him. The guys she is seeing.

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Why do I attract emotionally unavailable men?: Jan-Willem van der Heiden, relationship coach

Why do I attract emotionally unavailable men?

Why do I attract emotionally unavailable men again and again? What men told me about who they choose, and how to change who you let in.

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I know what I was like when I wasn't ready: Jan-Willem van der Heiden, relationship coach

I know what I was like when I wasn't ready

I could perform all the right signals. Say the right things. Show up consistently for weeks, maybe months. But underneath it, I was running algorithms. How to keep her interested without actually committing. How to make...

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How to recognise a man ready for commitment: Jan-Willem van der Heiden, relationship coach

How to recognise a man ready for commitment

How to recognise a man ready for commitment early on, from a coach who has worked with 1,000+ men: the signs to look for and the ones that mislead.

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Most of the men you're meeting right now aren't ready for what you want: Jan-Willem van der Heiden, relationship coach

Most of the men you're meeting right now aren't ready for what you want

That's not a judgement on you. It's just math.

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How to stop over-functioning in a relationship: Jan-Willem's wife with their daughter

How to stop over-functioning in a relationship

How to stop over-functioning in a relationship when you carry everything: why one partner ends up doing it all, and how to hand some of it back.

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You're out there dating and most of what you meet doesn't match what you actually want: Jan-Willem van der Heiden, relationship coach

You're out there dating and most of what you meet doesn't match what you actually want

I get it.

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A 30 day challenge for couples to reconnect: Jan-Willem van der Heiden with his wife and daughter

A 30 day challenge for couples to reconnect

Why a 30 day challenge for couples to reconnect works better than a weekend away, what happens week by week, and how to do it yourselves.

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You keep saying you want a man who has his life together: Jan-Willem van der Heiden, relationship coach

You keep saying you want a man who has his life together

Then you get mad when he's not immediately available to text you back.

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10 daily habits of happy couples: Jan-Willem van der Heiden with his wife

10 daily habits of happy couples

The daily habits of happy couples are smaller than you think. 10 habits I see in couples who stay close, and how to start them this week.

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The healthy ones aren't on the apps scrolling at 11pm: Jan-Willem van der Heiden, relationship coach

The healthy ones aren't on the apps scrolling at 11pm

They're not refreshing their inbox waiting for your message. They're not crafting the perfect opener or gaming response times.

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How to stop phones ruining your relationship: Jan-Willem van der Heiden with his wife and daughter

How to stop phones ruining your relationship

How to stop phones ruining your relationship without a big fight: why understanding the habit is not enough, and the simple swap that gets your evenings back.

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You can tell within three months if a man is capable of commitment: Jan-Willem van der Heiden, relationship coach

You can tell within three months if a man is capable of commitment

Not if he'll commit to you. If he's capable of it at all.

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5 appreciation exercises for couples that change the mood at home: Jan-Willem van der Heiden with his wife and daughter

5 appreciation exercises for couples that change the mood at home

5 appreciation exercises for couples that take minutes a day: why specific appreciation works where criticism fails, and the exact words to use.

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Most women I work with aren't actually looking for a man who's "done the work.": Jan-Willem van der Heiden with his daughter

Most women I work with aren't actually looking for a man who's "done the work."

They're looking for a man who's still doing it. Who knows his edges. Who doesn't pretend he's beyond the mess.

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A free relationship quiz for couples: where do you stand?: Jan-Willem van der Heiden, relationship coach

A free relationship quiz for couples: where do you stand?

A free relationship quiz for couples that takes 2 minutes and tells you whether you are in the flicker, the drift or the distance, with a first step for each.

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A client told me her husband hasn't initiated sex in four months: Jan-Willem van der Heiden with his wife and daughter

A client told me her husband hasn't initiated sex in four months

He says he's tired. He says work is a lot. He says he still finds her attractive.

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How to rebuild trust after emotional distance: Jan-Willem's wife with their daughter

How to rebuild trust after emotional distance

How to rebuild trust after emotional distance, when nobody cheated but you stopped feeling safe with each other: what broke, and how to repair it.

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Most women I work with can spot a healthy man within thirty seconds of conversation: Jan-Willem van der Heiden, relationship coach

Most women I work with can spot a healthy man within thirty seconds of conversation

They just don't want him.

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How to divide household responsibilities without fighting: Jan-Willem van der Heiden with his daughter

How to divide household responsibilities without fighting

How to divide household responsibilities without fighting about who does more: why splitting tasks fails, and the banners method I use with couples.

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You already know if he's serious: Jan-Willem van der Heiden, relationship coach

You already know if he's serious

Because of how much energy you're spending trying to figure out if he's serious.

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How to talk about money as a couple without fighting: Jan-Willem's wife with their daughter

How to talk about money as a couple without fighting

How to talk about money as a couple without fighting: why money talks blow up, the opening that keeps them calm, and a monthly habit that works.

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Most women who can't find a healthy committed man are dating men who told them exactly who they were in the first three weeks: Jan-Willem van der Heiden, relationship coach

Most women who can't find a healthy committed man are dating men who told them exactly who they were in the first three weeks

You ignored it because the chemistry was good. Because you wanted to believe the potential. Because he said the right things sometimes and you thought that was enough.

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Anxious attachment in relationships: what helps: Jan-Willem van der Heiden, relationship coach

Anxious attachment in relationships: what helps

Anxious attachment in relationships looks like checking, needing reassurance and fearing being left. What is going on underneath, and what helps both partners.

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The men you keep meeting are not the problem. Your filter is: Jan-Willem van der Heiden, relationship coach

The men you keep meeting are not the problem. Your filter is

A client told me last week she wants a man who is stable, present, emotionally available.

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Unhappy in marriage after kids? You are not alone: Jan-Willem van der Heiden with his wife and daughter

Unhappy in marriage after kids? You are not alone

If you feel unhappy in marriage after kids, it is one of the most common things couples go through. Why it happens, and small steps to feel like partners again.

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Most women will tell you they want a partner. Equal footing. Someone who listens and considers and collaborates: Jan-Willem van der Heiden with his wife

Most women will tell you they want a partner. Equal footing. Someone who listens and considers and collaborates

Then they sleep with the man who doesn't ask.

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12 small gestures that make a big difference in a relationship: Jan-Willem van der Heiden with his wife

12 small gestures that make a big difference in a relationship

12 small gestures that make a big difference in a relationship, each taking less than a minute, from a coach who has seen what works in 100+ couples.

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A client told me her therapist said she's "not ready for a conscious relationship yet.": Jan-Willem van der Heiden, relationship coach

A client told me her therapist said she's "not ready for a conscious relationship yet."

I asked what that means. She said she needs to work on herself first. Get clear. Heal her patterns. Then she'll be ready for something real.

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Most men aren't sexually out of integrity because they're looking at other women: Jan-Willem van der Heiden, relationship coach

Most men aren't sexually out of integrity because they're looking at other women

They're out of integrity because they're not looking at their own wife.

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I asked my wife what made her feel safest in our relationship: Jan-Willem's wife with their daughter

I asked my wife what made her feel safest in our relationship

She said it was knowing I wouldn't change my mind about something important just because she was having a bad day.

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She doesn't lose attraction because you gained weight or got a promotion or forgot to do that thing you said you'd do: Jan-Willem van der Heiden, relationship coach

She doesn't lose attraction because you gained weight or got a promotion or forgot to do that thing you said you'd do

She loses it because you started asking her permission to live your life.

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A client texted me last week: Jan-Willem van der Heiden, relationship coach

A client texted me last week

She wanted to know why her man felt distant. I asked what had changed. She said nothing. Then she said she'd been pointing ways he could improve himself.

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Most of the women I work with can tell me in exact detail who their partner is: Jan-Willem's wife with their daughter

Most of the women I work with can tell me in exact detail who their partner is

His triggers. His patterns. The specific tone that means he's about to shut down. What he needs when he's stressed. How to read the silence.

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A client told me she wanted to evolve with her partner. I asked what that meant. She said they should both work on themselves: Jan-Willem van der Heiden with his wife and daughter

A client told me she wanted to evolve with her partner. I asked what that meant. She said they should both work on themselves

She didn't mean together. She meant separately. Both improving. Meeting back up as better versions.

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I watch men freeze when their woman's career takes off: Jan-Willem van der Heiden, relationship coach

I watch men freeze when their woman's career takes off

Not because they don't love her. Because they suddenly don't know what they're for anymore.

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Your man isn't withholding from you because he doesn't care: Jan-Willem van der Heiden, relationship coach

Your man isn't withholding from you because he doesn't care

He's withholding because every time he tries to share something, you react like he just told you the house is on fire.

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One of the best pieces of relationship advice I can give is this: Jan-Willem van der Heiden with his wife and daughter

One of the best pieces of relationship advice I can give is this

If your reaction or your partner's reaction to something is above a five, it's not about what just happened. It's not about the dishes or the text he didn't send or the tone he used. It's a wound from the past showing...

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I've watched men shrink when their woman makes more money: Jan-Willem van der Heiden, relationship coach

I've watched men shrink when their woman makes more money

Seen it in sessions, seen it at dinner tables.

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I've watched men build empires together: Jan-Willem van der Heiden, relationship coach

I've watched men build empires together

I've been in rooms where brothers pushed each other to bankruptcy and back, where friendships were forged in sweat and silence, where growth happened because no one let anyone hide.

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Most men think leadership is about decisions: Jan-Willem van der Heiden, relationship coach

Most men think leadership is about decisions

It's not.

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I do the work. I lead. I hold the frame. I create the container: Jan-Willem van der Heiden with his daughter

I do the work. I lead. I hold the frame. I create the container

What does she bring to the table?

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A lot of women secretly hope for the kind of man who walks in, locks eyes with her, and it’s like he’s been struck by lightning: Jan-Willem van der Heiden, relationship coach

A lot of women secretly hope for the kind of man who walks in, locks eyes with her, and it’s like he’s been struck by lightning

The man who falls fast. The man who texts all day. The man who says things like “I’ve never felt this way before” after knowing her for four hours.

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One of my clients came to me with something I hear from so many women: she just wants to feel held: Jan-Willem van der Heiden, relationship coach

One of my clients came to me with something I hear from so many women: she just wants to feel held

But every man in her life, including the men she dated, did the same thing. The moment she shared a feeling, they jumped straight into solutions. They couldn’t help themselves. It was like an automatic reflex.

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I’ve realised dating works a lot like walking through a supermarket: Jan-Willem van der Heiden, relationship coach

I’ve realised dating works a lot like walking through a supermarket

Everyone thinks they’re making conscious choices, but most of the time you’re just moving on autopilot. You go to the same aisles every time. You reach for the same foods without thinking. You ignore entire sections...

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For a long time I kept hearing women say, “She just needs your presence.”: Jan-Willem van der Heiden, relationship coach

For a long time I kept hearing women say, “She just needs your presence.”

I had no idea what that meant.

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One thing I see constantly in dating is how quickly unspoken expectations take over: Jan-Willem van der Heiden, relationship coach

One thing I see constantly in dating is how quickly unspoken expectations take over

Expectation is a form of control.

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No single man is ready for commitment at the start: Jan-Willem van der Heiden, relationship coach

No single man is ready for commitment at the start

Not the good ones, not the healthy ones, not even the ones who eventually become incredible husbands and fathers.

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One thing I see in women I coach, and in my own relationship, is that women constantly check if they’re still loved: Jan-Willem van der Heiden, relationship coach

One thing I see in women I coach, and in my own relationship, is that women constantly check if they’re still loved

It sounds like insecurity, but it’s biology.

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I get asked a lot, “Where do I find the kind of men you talk about?”: Jan-Willem van der Heiden, relationship coach

I get asked a lot, “Where do I find the kind of men you talk about?”

And most women ask it with this quiet frustration, like there must be a secret doorway somewhere, a hidden pocket of the world where emotionally intelligent, grounded, capable men gather in groups waiting to be...

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When you’re dating, you can learn a thousand things about a man in the first hour: Jan-Willem van der Heiden, relationship coach

When you’re dating, you can learn a thousand things about a man in the first hour

His job. His hobbies. His travel stories. How he orders food. How he laughs.

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I hear women list thirty different things they want in a man: Jan-Willem van der Heiden, relationship coach

I hear women list thirty different things they want in a man

He needs to be emotionally intelligent, confident, generous, secure in himself, great with communication, spiritually aware, successful, self-regulated, attuned, funny, deep, grounded, ambitious, intentional, motivated…

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A man without purpose becomes dangerous to himself: Jan-Willem van der Heiden, relationship coach

A man without purpose becomes dangerous to himself

In a slow, subtle collapse.

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One thing I’ve seen clearly in relationships is how polarity plays out between anxiety and avoidance: Jan-Willem van der Heiden, relationship coach

One thing I’ve seen clearly in relationships is how polarity plays out between anxiety and avoidance

They match each other perfectly. The level of anxiety one person carries is the exact level of avoidance in the other.

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When a woman gets pregnant, everything in her life shifts: Jan-Willem van der Heiden, relationship coach

When a woman gets pregnant, everything in her life shifts

It’s immediate. Her energy drops. Her body takes over. Working becomes almost impossible, and once the baby arrives, that doesn’t suddenly improve.

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When you live in a first-world, modern, Western environment, it’s easy to forget how human beings actually survived for most of history: Jan-Willem van der Heiden, relationship coach

When you live in a first-world, modern, Western environment, it’s easy to forget how human beings actually survived for most of history

Outside of the West, in so many parts of the world still today, survival is real. It’s daily.

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When I watch typical Hollywood movies, it’s almost ridiculous how limited the options are for what a man is supposed to be: Jan-Willem van der Heiden, relationship coach

When I watch typical Hollywood movies, it’s almost ridiculous how limited the options are for what a man is supposed to be

You get two extremes, and both are useless in real life.

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There’s an interesting irony in my work: Jan-Willem van der Heiden, relationship coach

There’s an interesting irony in my work

As a man, I coach women to feel safer in their feminine.

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I was talking to a client this week about her plan to go dancing: Jan-Willem van der Heiden, relationship coach

I was talking to a client this week about her plan to go dancing

She’s been to this event before. She likes the music, she likes the movement, she always feels good in her body afterward.

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There was a period in my life where I genuinely liked seeing myself as the white knight: Jan-Willem van der Heiden, relationship coach

There was a period in my life where I genuinely liked seeing myself as the white knight

The guy who rides in and saves the princess.

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I see a lot of spiritual couples who spend hours “processing” together: Jan-Willem van der Heiden with his wife and daughter

I see a lot of spiritual couples who spend hours “processing” together

Long emotional conversations a couple of times a week. Breaking things down. Revisiting old pain. Trying to squeeze meaning out of every feeling that comes up. And on the surface it looks like depth. It looks connected....

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In all the years I’ve been doing relationship work, there’s one thing I see over and over: Jan-Willem van der Heiden, relationship coach

In all the years I’ve been doing relationship work, there’s one thing I see over and over

The woman feels unseen.

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There are moments in this work where I’m reminded why I do what I do: Jan-Willem van der Heiden, relationship coach

There are moments in this work where I’m reminded why I do what I do

I recently launched a Masterclass and below was a testimonials I received from Natasha:

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I have led a ridiculous amount of Fight Club workshops over the years: Jan-Willem van der Heiden, relationship coach

I have led a ridiculous amount of Fight Club workshops over the years

We’ve seen men shake, cry, break open, break through, collapse, rise, and surprise themselves. We’ve watched men face their fears in front of other men. We’ve watched them get pushed, held accountable, and called...

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When people talk about time-travel, they worry about radically changing the present by doing something small: Jan-Willem van der Heiden, relationship coach

When people talk about time-travel, they worry about radically changing the present by doing something small

But barely anyone in the present really thinks they can radically change the future by doing something small, now.

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The famous list: Jan-Willem van der Heiden, relationship coach

The famous list

Six foot tall. Six figure salary. Six pack.

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There are wounds men carry that almost no one sees: Jan-Willem van der Heiden, relationship coach

There are wounds men carry that almost no one sees

I know this because I’ve carried them myself.

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Women leave a relationship slowly, quietly, long before their body walks out the door: Jan-Willem van der Heiden, relationship coach

Women leave a relationship slowly, quietly, long before their body walks out the door

And if a man isn’t paying attention, he won’t see it until it’s too late.

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The way you see men creates the men you see: Jan-Willem van der Heiden, relationship coach

The way you see men creates the men you see

In 1963, psychology students were handed rats and asked to run them through a maze. Half were told their rats were bred for intelligence. The other half were told theirs were slow. The "bright" rats outperformed the...

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More than half the year is gone: Jan-Willem van der Heiden, relationship coach

More than half the year is gone

Most men I know haven't changed a single thing since January. Same phone habits. Same sleep. Same excuses dressed up as plans. If you're reading this and feeling something, that's the part of you that still knows better.

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There's a version of you that laughs loudly, takes up space, has opinions, wants a lot from life, and needs a partner who loves you for it: Jan-Willem van der Heiden with his wife

There's a version of you that laughs loudly, takes up space, has opinions, wants a lot from life, and needs a partner who loves you for it

But you've probably spent time shrinking her.

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There's a woman I worked with who hadn't started the business she wanted to start for three years: Jan-Willem's wife with their daughter

There's a woman I worked with who hadn't started the business she wanted to start for three years

She was waiting for her husband to get more stable first. More consistent. More present. Then she'd feel safe enough to take the risk. That was the logic. It was airtight. It was also destroying them both.

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You want your man to feel loved?: Jan-Willem's wife with their daughter

You want your man to feel loved?

Find a YouTube video about something he's obsessed with, like his football team, or a videogame like Halo, or Warhammer 40k, that probably means nothing to you. Watch it. Learn something. Then ask him questions about it.

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Women have been patient with men for a long time: Jan-Willem van der Heiden, relationship coach

Women have been patient with men for a long time

The patience has been extraordinary. They've covered for men who weren't leading. They've kept households running while waiting for their man to find his footing. They've softened their needs, managed their...

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Men need space: Jan-Willem van der Heiden, relationship coach

Men need space

Fact.

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I am both the strongest and the weakest man I have ever known: Jan-Willem van der Heiden with his daughter

I am both the strongest and the weakest man I have ever known

Men carry this split quietly.

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There's a version of love that exhausts you: Jan-Willem van der Heiden, relationship coach

There's a version of love that exhausts you

You give more. You soften more. You become more useful, more agreeable, more available. You track his moods and adjust accordingly. You shrink the parts of yourself that feel like too much and amplify the parts you...

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I didn't know my mother long enough: Jan-Willem van der Heiden, relationship coach

I didn't know my mother long enough

She died when I was young. And for years, the way I dealt with that was to not deal with it. Keep moving. Stay busy. Build things. Box. Travel. Fill the space with enough forward momentum that the grief couldn't find...

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A woman I worked with told me her husband never listened: Jan-Willem van der Heiden with his wife and daughter

A woman I worked with told me her husband never listened

She said it with certainty. So I asked her to describe what it looked like when he didn't listen. She talked for a while. And somewhere in the middle of it I noticed she was describing a man who went quiet when she...

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Most people were not taught that their nervous system can lie to them: Jan-Willem van der Heiden with his wife and daughter

Most people were not taught that their nervous system can lie to them

The brain finds the fastest route to an explanation, and if you grew up in a house where love came with conditions, with unpredictability, with silence used as punishment, your nervous system filed all of that. It built...

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Nobody tells you that complaints aren't really complaints at all: Jan-Willem van der Heiden, relationship coach

Nobody tells you that complaints aren't really complaints at all

They're requests that you never learned to ask.

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Every complaint about your partner is changing your relationship: Jan-Willem van der Heiden with his wife and daughter

Every complaint about your partner is changing your relationship

Your brain is taking notes.

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There's a woman I worked with who could find fault in anything her husband did: Jan-Willem van der Heiden with his wife

There's a woman I worked with who could find fault in anything her husband did

The way he loaded the dishwasher. The way he spoke to her parents. The way he breathed, probably. She came to me convinced the problem was him.

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Anyone can say "I love you.": Jan-Willem van der Heiden, relationship coach

Anyone can say "I love you."

But can you say "I was thinking about our argument last night and I'm really sorry I raised my voice at you."

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Most women I've worked with didn't leave bad men: Jan-Willem van der Heiden, relationship coach

Most women I've worked with didn't leave bad men

They left men who were good in ways that didn't make the highlight reel. Patient fathers. Steady earners. Men who never raised a hand or a voice. Men who tried, in the limited language they had.

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There's a line I read in a Japanese book thatI still remember to this day:: Jan-Willem van der Heiden, relationship coach

There's a line I read in a Japanese book thatI still remember to this day:

"To argue and win is to break down the reality of the person you are arguing against."

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Most women are optimising for the wrong signal: Jan-Willem van der Heiden, relationship coach

Most women are optimising for the wrong signal

Attention.

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Self-awareness is the most mislabelled thing in personal development right now: Jan-Willem van der Heiden, relationship coach

Self-awareness is the most mislabelled thing in personal development right now

Women come to me having done years of therapy, courses, coaching, journalling. They can recite their wounds like a grocery list. They know their attachment style, their nervous system patterns, their father wound....

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If you're an anxious person, I want to say something that might annoy you at first: Jan-Willem van der Heiden, relationship coach

If you're an anxious person, I want to say something that might annoy you at first

It's just fear.

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All men will annoy you: Jan-Willem van der Heiden, relationship coach

All men will annoy you

This is not a warning.

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Most men who are loudest in a room are often also the most scared in that room: Jan-Willem van der Heiden, relationship coach

Most men who are loudest in a room are often also the most scared in that room

There is a study I came across that tracked voice chats in 163 games of Halo 3. Researchers played identical prerecorded messages in male and female voices and watched what happened. Lower-skilled male players were...

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Most women are attracted to a man with his life together: Jan-Willem van der Heiden, relationship coach

Most women are attracted to a man with his life together

Stable, certain, capable. A man who handles things.

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One of my clients found him: Jan-Willem van der Heiden, relationship coach

One of my clients found him

The man she actually wanted. Aligned, healthy, kind, present, attractive, purposeful. The whole bakery.

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My dad and I have done real work together: Jan-Willem van der Heiden, relationship coach

My dad and I have done real work together

I've coached him through limiting beliefs, old fears, a stuck sense of who he was. What came out the other side was a rekindled relationship with his brothers and sisters, a sense of purpose in ordinary days, the...

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